Start Branding Your Candy Business With Custom Candy Boxes

15 November 2017
 Categories: , Blog


Have you started your own candy business? You may create your own candy using recipes that you've created or recipes that have been handed down to you from some of the people in your family. Now that you're getting things started, you may want to spend time choosing the right packaging to use for your treats. The packaging is what people will notice before they even give the candy a try, so it's important for you to choose candy boxes that look interesting enough for people to want to purchase them and try what's inside of them.

Select the Right Colors and Designs For Your Candy Boxes

If you're planning to sell the candy in boxes, make sure to use boxes with your brand displayed on them instead of using boxes that are plain and unidentifiable. The process of selecting the perfect boxes for your candy will take time. There are some crucial decisions you'll need to make that could make or break the business.

Come Up With the Perfect Color Combination

The color of the candy boxes is more important than you might think. Although it may seem like it's just a color, there are certain colors that are often a bit better at catching the attention of people passing by. You should choose the perfect combination of colors based on the way they tend to make people feel and the way they look when they're paired together. For example, shades of green are often associated with money and positive thoughts. Shades of yellow are often associated with happiness and joy. These two colors are just some of the different colors that look good together.

Different colors are normally associated with different feelings. Take the time to research some of the different colors you'd like to use and then choose the perfect combination for the boxes based on what you believe represents your candy business the best.

Choose the Shape and Size For the Boxes

You'll need to select a specific shape and size for your candy boxes. There are a lot of candy products on the market that come in rectangular boxes, but you may want to think outside of the traditional shape to stand out a bit more. If so, decide on the amount of space you'll need based on the amount of candy you're adding to each box and then choose a shape for your boxes.

Don't Forget to Include Your Logo

If you haven't come up with a logo for the candy business, it's a good time to hire someone who can help you put one together. When you think about candy, there are quite a few different brand logos that may come to mind right away because they're so memorable. When you're having a logo created, you should be focused on making sure it's something that'll get attention and be easy for most people to remember.

After you've made these decisions, you can work alongside a professional company that produces the candy boxes, like Northwest Paper Box MFRS INC. They'll be able to create them and ship them out to you so that you never run out of boxes to use for your treats. Although working in the candy industry means dealing with major competition, providing quality treats in beautiful custom boxes is a great way to get people to notice your brand.